Quality First
Soft Rose places great importance on product quality through a quality-control system led by experienced and qualified specialists, safeguarding standards throughout production.
About Us
Egyptian Expertise Since 1974
More than five decades of experience in paper products, with the quality and trust that have made Soft Rose a part of every home.
A Continuous Journey
A Story Built on Trust
Soft Rose is an Egyptian joint-stock company with 100% Egyptian capital, founded by Dr. Mohamed Soliman in 1974. Since its launch, the company has continued to develop its expertise and capabilities to become one of the notable names in Egypt’s hygienic paper-products industry.
Soft Rose offers a diverse range of products serving homes, hotels, restaurants, administrative buildings, and hospitals, while maintaining the quality associated with the brand over the years.
The Beginning
Dr. Mohamed Soliman
Founder of Soft Rose
Soft Rose was founded by Dr. Mohamed Soliman in 1974. Since then, the company’s expertise and capabilities in hygienic paper products have continued to grow.
What Sets Us Apart
Quality That Keeps Evolving
Soft Rose earns customer trust through ongoing attention to quality, continuous development, and a safer workplace.
Continuous Development
The company continually updates its production lines and increases capacity to keep pace with growing demand while preserving the quality its products are known for.
A Safe Workplace
The company applies occupational safety and health systems and procedures to provide a safe working environment for its people.
What We Offer
Products for Every Need
From everyday home use to the needs of hotels and institutions, Soft Rose offers a diverse range of paper products designed for quality and comfort.